Digital Marketing in Delhi (India)Best seo rate in Delhi,No.1 ranking on Google

Off-Page Optimization (Anuj Sharma)

Off-Page Optimization: While some search engines place a heavier importance on content, Google (the current King of Search) places a heavier importance on inbound links (backlinks).  These are the links to your site (and sub pages) from other websites.  The quality and quantity of these links is exceptionally important.  To give you an example of just how important these inbound links are you can do a search on Google for the phrase "Click Here" http://www.google.com/search?hl=en&q=click+here as you can see Adobe Reader is the first result.  If you look at the page you will see that the phrase "click here" doesn't appear anywhere in the text.  Why do they rank so well when the content is not relevant?  The answer: Anchor Text.  Anchor text is the text used on the link itself.  A lot of sites use the phrase "click here to download adobe reader"  In the case of Adobe Google recognizes nearly half a million backlinks to that specific page. http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4HPNW_en&q=link:http://get.adobe.com/reader/ .  The acquisition of quality backlinks can be critical to your overall success in SEO.



Where we get links:  There are a number of ways to build quality backlinks.  Directory submissions, Off site Blogging, Press Releases, Working with your current vendors and customer to get links from their websites, testimonials of products that you use, sponsoring non profit events, and more.  In addition on consideration is community building.  Is your product or service conducive to an online community format with message boards and forums?  If so this can be a fantastic way to have content (postings etc) built for you naturally by a community of site users.  This can often be a great source of links.  Social Networking sites like Twitter, Facebook, MySpace, LinkedIN and others can also be a source of strong communications, building brand followings and ultimately inbound links from natural sources. Lastly direct email requests to sites and blogs that represent your industry asking for links and /  or link exchanges is the final method of link building. This brief overview of link building just scratches the surface on the details of a successful link building campaign.