On-Page Optimization (Aanuj Sharma)
On-Page Optimization: When a search engine visits your site and indexes a page (bot or spider) it cannot "see" images. All it can do is read the text that appears on the page to try and identify what the subject matter of the page is all about. What the text says and how that text is formatted is exceptionally important. Text on the page includes Title tags, Meta Tag, Description Tag, Image Alt text, Link alt text, link anchor text, and of course body text. Formatting factors are also taken into consideration including the usage of; bold, italics, H1 and other H# tags. Density of keyword phrases is also exceptionally important. If a particular keyword phrase is not used enough, then the search engine will most likely not determine that the page is about that subject. However, if the keyword density is too high (i.e. the keyword is used too often or "stuffed") then the search engine may mark the page as "spam". Again, our On page optimization reports are based heavily on these mathematical factors. – Download a sample On-Page Optimization ReporteSEO isn't Rocket Science. In fact it's based on 4 key principals:
1. Identify the Right Keywords.
2. Optimize the website.
3. Optimize Inbound Links. (Backlinks)
4. Measure Results and Repeat.
Each of those 4 key principals have a lot of details, but everything comes back to them.
Identifying the "right" keywords: This process is probably the most important of all research that you can accomplish and most important to understanding how SEO works. There is simply no point to entering into a search optimization campaign unless you know; which keywords are being searched, how competitive are the keywords (i.e. how likely and how long will it take to win them), which keywords drive conversions, which keywords drive traffic but not conversions. We have a very mathematical approach to keyword identification. Factors we consider are search volume, search engine result counts, keyword phrase use in title tags, Alexa Rankings, Google Page Rank of competitors. These factors are then mathematically combined into Keyword Effectiveness Index (KEI) Keyword Performance Index (KPI), BLKEI ™ and a BWKPI ™ - Download a sample Keyword Report.
On-Page Optimization: When a search engine visits your site and indexes a page (bot or spider) it cannot "see" images. All it can do is read the text that appears on the page to try and identify what the subject matter of the page is all about. What the text says and how that text is formatted is exceptionally important. Text on the page includes Title tags, Meta Tag, Description Tag, Image Alt text, Link alt text, link anchor text, and of course body text. Formatting factors are also taken into consideration including the usage of; bold, italics, H1 and other H# tags. Density of keyword phrases is also exceptionally important. If a particular keyword phrase is not used enough, then the search engine will most likely not determine that the page is about that subject. However, if the keyword density is too high (i.e. the keyword is used too often or "stuffed") then the search engine may mark the page as "spam". Again, our On page optimization reports are based heavily on these mathematical factors. – Download a sample On-Page Optimization Report
Site Structure - Many factors regarding the way that a site is constructed and structured can affect the overall performance of the site from a SEO perspective. One of the most common problems is duplicate content. While Google and other search engines are getting better about recognizing and handling duplicate content issues, it is much better to solve the problem from the website construction side than to leave it to the search engines to "decide" for you. Examples of duplicate content problems are: Dynamic sites that return the same web page under different URLS, URL tracking codes that are carried throughout the site as a visitor navigates, and site whose link structure include bounce from http to https pages with the same content. URL Rewriting techniques can be utilized to correct these issues.
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| ANUJ SHARMA (SEO) |
